This is episode 772.

Read the complete transcription on the Sales Game Changers Podcast website.

This Sales Game Changers Podcast episode features a return to the show by Institute for Effective Professional past keynote speaker Marcus Sheridan.

Marcus was the keynote speaker at the 2015 IEPS Award Event.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

On today’s show, Marcus discusses his new book “Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader.”

Find Marcus on LinkedIn. 

MARCUS’ TIP: “The fastest way to build trust and rise above the noise in B2B sales today is to show up on video—face-to-camera, one-to-one. Your prospects don’t need another email. They need to see you, hear you, and feel like they already know you before the first meeting.”

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Fred Diamond Sales Thought Leader

Fred Diamond is the host and producer of the award-winning Sales Game Changers Podcast and is the cofounder of the Institute for Excellence in Sales (IES). He is also an advocate for Lyme disease treatment and is a frequent article contributor to LymeDisease.org. His "Love, Hope, Lyme" podcast launched in May 2023. His books, “Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know” and “Insights for Sales Game Changers: Lessons from the Most Important Sales Leaders on the Planet” are now available on Amazon.