In this laugh-out-loud and wildly relatable clip from 50 Tastes Of Gray, Matthew and his guest, author Angela Jamieson, {author of Using No. 2 to Get to No. 1} reflects on audience connection, niche marketing, and that one undeniable common denominator: poop. What started as a broad (and bowel-based) mission has surprised them—turns out the quirky honesty of Angela’s work is hitting home with unexpected readers, including teenagers. Because the real niche? Humans who want to feel seen, gut-first.
#PoopWithPurpose #QuirkyAndProud #BooksForHumans
