In Episode 17 of Printing’s Alive, Warren Werbitt dives into the evolving role of baby boomers in the printing industry and how their Legacy is shaping its future. The conversation covers the impact of babyboomers.org, the generation’s relationship with emerging tech like AI, and the challenges of an Aging workforce. Learn how mentorship, succession planning, and young professionals’ associations are helping bridge generational gaps. From the fate of physical books to digital transformation and leadership lessons, this episode explores what it means to pass the torch and keep print alive in a rapidly changing world.

(0:10) Introduction to the episode
(0:43) Exploring babyboomers.org and its importance in the print industry
(3:10) The legacy and experiences of baby boomers
(10:00) Generational contrasts: Baby boomers, Technology, and reading
(21:15) AI, technology, and the challenges for baby boomers today
(24:18) The future of physical books and an aging printing workforce
(27:47) Business succession and the impact of AI in printing
(30:02) Bridging generational gaps and forming a young professionals association
(37:28) Baby boomers’ changing lifestyles and digital transformation in print
(51:00) Training the next generation and technological advancements in printing
(55:04) Book discussion and the evolution of the internet
(59:02) Setting examples and teaching kindness to the younger generation
(1:03:39) Closing remarks and promotion of babyboomer.org

Most Recent Episodes

June 23, 2026

From Stamps to Space: Ben Glazier on Designing for Stephen Hawking, NASA, and Beyond

In this episode of Printing's Alive, Warren Werbitt and Ben Glazier explore the intersection of print, design, and space exploration. Ben discusses his journey from Xerox connections to designing...

Listen · 1:08:42

June 16, 2026

Erik Norman on swissQprint, Sustainability, and Innovation in Large Format Printing

In this episode of Printing's Alive, Warren Werbitt is joined by Erik Norman from swissQprint to discuss the company's new facility and their decision to expand amid economic challenges. They delve...

Listen · 56:02

June 9, 2026

Lee Murphy on Signage Industry Insights, Challenges, and Innovations

In this episode of Printing's Alive, Warren Werbitt and Lee Murphy dive into the fascinating world of signage. Lee shares his journey into the signage industry and the variety of projects at Access...

Listen · 57:36

Load More Episodes

Warren Werbitt The Print Whisperer

Warren Werbitt is a passionate print industry veteran, entrepreneur, and advocate with over 30 years of experience under his belt. Known globally as The Print Whisperer, Warren built and ran one of Canada’s most successful printing companies, scaling it to over 120 employees and $20 million in sales before pivoting to coaching and consulting.

Today, Warren helps print shop owners and industry suppliers thrive by offering honest, no-fluff advice on business strategy, marketing, sales, and operations. He’s the host of the global podcast Printing’s Alive, author of the book Printing’s Alive: A Tale of Ink, Innovation, and Industry Wisdom, and a sought-after speaker who brings authenticity, humor, and deep industry knowledge to every stage.

Warren is on a mission to inspire the next generation of printers, promote the value of print in a digital world, and show that success is possible—at any age—with passion and perseverance. When he’s not talking about print, he’s probably out fishing for musky or sharing life lessons over a good drink and a better story.