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318 Connie Inuka: Late-life Inventor Finds Success

  1. 318 Connie Inuka: Late-life Inventor Finds Success Gail Zelitzky and Catherine Marienau 26:49

At 77 years old, Connie Inukai is proving that Innovation has no age limit. A former technical writing instructor for engineers, Connie spent years teaching others how to create clear, effective reports. Little did she know that one day, she’d be writing her own—this time, for her own invention.

When she first conceived the idea for Tip ‘n Split, Connie applied the same skills she had taught for decades. She meticulously crafted reports, wrote an instruction manual, and designed brochures—working alongside her students as both teacher and entrepreneur.

Determined to bring her product to market, she initially invested $3,000 in a marketing agency, only to see little progress. Refusing to give up, Connie took matters into her own hands. She retired from teaching and became her own marketer, salesperson, and advocate.

“Don’t be afraid of no. Figure out what to do and turn it into a yes!”

Her persistence paid off. Tip ‘n Split has now been featured on QVC, The Today Show, The View, NBC News, and more. Even Walmart carries her invention.

But Connie isn’t stopping there. With her entrepreneurial spirit still going strong, she’s already working on her next big idea—proving that Retirement isn’t the end of the road; it’s just the beginning.

CONNECT WITH CONNIE:

E. [email protected]

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Gail Zelitzky & Catherine Marienau Women Over 70 - Aging Reimagined

The decades that begin in our 70s require resilience to deal with new challenges, gratitude for living longer, and inspiration to enrich our own and others’ lives. Hosts Gail Zelitzky and Catherine Marienau are two such women. Their stories and the stories of the over 200 women they have interviewed celebrate women’s enduring courage, compassion and contribution. Our compelling stories shatter the myth that we become irrelevant as we age.