How are you getting your message out to your ideal clients? Are you developing content and videos to connect with your avatars so they get to know you better?
Are you the face of your brand or are you answering problems that your consumers/clients are looking for in a way that allows you to connect with your avatars? As my guest, Michael Kawula says, having a jeweler using videos all about engagement rings, as an example, with a “this video is sponsored by X Jewelers” so people searching for “how to buy an engagement ring” or “how to propose to your girlfriend/partner” are being answered by this jeweler instead of searching for the jeweler’s videos, because, let’s face it, nobody is searching out their videos necessarily, but are looking for ways to buy a ring!
Do you need ideas on what to look for to talk about as part of your content strategy? Google some of your competition and see what they’re discussing, or use sites like similarweb.com; answerthepublic; buzzsumo, etc.
And don’t worry about the length of the videos/posts that you put out – as Michael says, the length should be long enough to answer the point you want to make but not too long that it bores your audience. If you can answer a question in one paragraph – orally or in writing – that is perfect. If it takes you 2-3 minutes or 3 pages of written content to answer a concern, that is perfect too!
Want to take a look over Michael’s team’s shoulder and watch as they create campaigns? Go to https://cba.ref-r.com/c/i/29583/61448826
About Michael: Michael left Wall Street 20 years ago, after spending 10 years in Investing and began he entrepreneurial journey building online, offline, local, international, and SaaS businesses with his last being the 144th fastest growing company in the U.S. by Inc. Magazine. He’s now back building a new company, an alternative Investment business that offers investors the opportunity to invest in Profitable YouTube Channels.Â
Michael is a Father, Husband, lover of animals the beach, and mentoring teens. Above all, he is a man of Faith.
Connect with Michael on LinkedIn at https://www.linkedin.com/in/michaelkawula
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