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One of the most inspiring stories in my book Crowdfunding for Social Good features Martha Griffin’s campaign to raise Money to publish Sam’s Birthmark, a book about a boy born with a birthmark on his face. The book has impacted countless lives since, including her own son Barron, helping kids born with port wine stain birthmarks like Barron’s to feel special.
For the book, Martha explained that she learned four key lessons from her Kickstarter campaign where she successfully raised $31,763.
1. Would the birthmark community embrace or see a need for the book?
2. Would the message appeal to our network and outside the birthmark community?
3. Could we “market” the book through a viral campaign like Kickstarter?
4. What would be the response to our story?
Today, I caught up with Martha to learn more about her ongoing effort to build a movement that protects kids against bullying and builds their self-confidence.
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Read the full GoodCrowdinfo article and watch the interview here: http://bit.ly/2dPhShg.
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