If you’re selling something niche, how do you find customers? You need to stand out and really create a demand for it. Susan Walsh’s business is on data quality and most people don’t even know what that is. Susan is the founder of The Classification Guru and she is a specialist in spend data classification. Learn from the Mistress of Data herself on how she created demand through speaking. Elizabeth Bachman gets Susan on the show to share how she thrives in a niche industry. Find out if you’re spending the right amount for something, no matter where you bought it. Discover the Coat system and how Susan uses that when it comes to data management. Learn all of that and more today!
Elizabeth Bachman is THE go-to person for advanced level training in Speaking, Presentation Skills, and Leadership. With a lifetime spent perfecting the art of presenting, she helps high-level clients show up as a leader who should be followed, promoted or hired, thus getting the recognition they deserve.
A sought-after speaker and strategist in Silicon Valley, nationally and internationally, Elizabeth works with leaders and influencers who need to become concise and compelling presenters. She helps them present as smart, down-to-earth, loose, friendly—even funny—and still be taken seriously.
Elizabeth is the host of the international podcast: Speakers Who Get Results, where she interviews experts on presentation skills, leadership, visibility, and cross-cultural communication.
Having spent over 30 years directing such luminaries as Luciano Pavarotti & Placido Domingo in more than 50 operas around the world, Elizabeth brings a wealth of tools to help business professionals become respected presenters. Fluent in 5 languages, she brings her global experience to her clients.
