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May 23rd, 2022

How to build your brand on YouTube with Itai Nusbaum

  1. How to build your brand on YouTube with Itai Nusbaum Hernan Sias 31:22

959  WAY back in the day when YouTube was brand new and I was introduced to the platform, my first thought was, “Wow! The potential here is endless! Think of all the knowledge that we can share with the world!” I was an engineering student then, and was hyper-focused on finishing my degrees and getting into the workforce as quickly as possible.  Fast forward ten years, I found myself in a bit of a rut. Engineering wasn’t giving me the satisfaction I’d hoped, and a nagging voice kept pushing me back towards the seemingly infinite potential for creating meaningful change via widespread Education on YouTube. I watched other people follow-through with what I so strongly believed YouTube should be used for (think Crash Course, Khan Academy) and finally couldn’t take it anymore. I just had to take the leap and create a channel that was all about spreading knowledge.  

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Hernan Sias is a marketing expert, podcast host, and educator. Named the Marketing Geneius of the Year in 2021, he has interviewed over 1000 entrepreneurs on his podcast, "The Business Bros Podcast," recording more than 1200 episodes. With a passion for teaching high school students essential financial and marketing skills, he equips the next generation with the tools to succeed. Hernan's dynamic presence and commitment to empowering entrepreneurs with valuable insights make him an impactful and sought-after speaker.