The Power of Referrals and Building a Strong Company Culture with Karla Singson

Karla Singson is an entrepreneur and business owner from the Philippines. She is the founder of Scalewind, a company that provides outsourced services to businesses. She is also the owner of a flower shop and an events company.

Scalewind is a company that helps other businesses outsource their work, and they did it all without spending money on ads.

In this episode, you will learn:
1. How Karla Singson went from failing to get a job at Proctor and Gamble, to starting a successful flower shop business in the Philippines which she eventually franchised
2. How Karla was able to grow her company, Scalewind, to over a million dollars in revenue in one year without spending money on ads
3. How Karla's team is able to find and vet the right people to be on their team by using referrals and focusing on core values.

Curious to see how much Scalewind can help you save on labor? Check out the Scalewind Calculator!

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.