Simplify Your Marketing Strategy with Russell Lundstrom's Step-by-Step Formula

Russell Lundstrom is a successful entrepreneur with 35 years of experience in marketing. After 35+ years on the front lines of marketing, Russell created the step-by-step marketing framework called the Marketing Plan Formula.  This simple 5 step process reveals the most profitable marketing strategies through reverse engineering the unique building blocks of your business. Russell is now on a mission to teach this process to every entrepreneur on the planet.

In this episode you will learn:

1. Lundstrom's insights and experiences in creating a marketing plan formula, which he calls “architecting your marketing,” which focuses on identifying conversion events and customer awareness and aims to help businesses use their resources effectively to generate cash flow and do more marketing.
2. The importance of understanding customers' needs and wants and having a clear vision and plan in place before hiring a marketing agency. 
3. How to focus on solving somebody's problem and creating value for them.

Download Russell's Single Sheet Marketing Plan.

It only took 30+ years, millions of dollars, and thousands of learning lessons to create a Single Sheet Marketing Plan. The exercise is deceptively simple, yet incredibly powerful. Each download includes a complimentary plan review by him or his team.

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.