1. Shannon Peel: Turning Your Niche into Your Brand Story Anika Jackson 53:15

Shannon's mission is to tell brand stories with market appeal, helping professionals define their brand stories and tell them to the marketplace,  guiding audiences from awareness to becoming paying customers. She's currently building a media empire one piece of content at a time for people to tell their stories and to help others create an appealing life, career, or business. 

Twitter: @shannonpeel1  
LinkedIn: @Shannonpeel
Facebook: @MarketAPeel

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.