1. Per "The Price Whisperer" Sjofors: How to Quadruple Your Sales Volume Anika Jackson 29:15

Per Sjofors, also known as “The Price Whisperer,” shares his extensive background in pricing and how he conducts experiments on pricing in various companies. 

In this episode, you will learn the importance of realizing that pricing makes a difference and not relying on gut feel or competitive pricing, how pricing fits into a company's overall branding and marketing strategy, and Per's tips for successfully raising prices without losing current clients.

https://sjofors.com/
https://sjofors.com/the-price-whisperer-book

We're happy you're here! Like the pod?

  • Follow us on all socials at @amplifywithanika and @yourbrandamplified
  • Leave a review on Apple Podcasts
  • Visit our website
  • Connect with us at anika@yourbrandamplified.com

Most Recent Episodes
Load More Episodes
Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.