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  1. Lewis Schenk: Personal Brands and the Future of PR Anika Jackson 26:06

Lewis Schenk is an Australia-based entrepreneur and founder of three companies, including Boost Media Agency.  With his events company forced to shut down during the pandemic, Lewis knew he needed to pivot and build a business that could future-proof itself. Two years later, drawing upon many lessons learnt from the golf course, Boost Media has successfully served over 1500 clients globally by leveraging the untapped potential of PR.

www.boostmediaagency.com
https://www.instagram.com/lewisschenk/

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.