1. Kendra Swalls: Taking Businesses from Survival Mode to Success Mode Anika Jackson 39:39

Kendra Swalls is a mom, photographer, and educator who has done some pivoting in her career. She started out as a teacher, but after a few years, realized that it wasn't her true passion. She went back to school to get her master's in education and started writing curriculum for small school districts. She also picked up photography and started taking pictures of anyone and everyone who would let her. In 2012, she decided to turn her photography into a full-fledged business. In 2017, she went full time with her business and has since been helping other women take their businesses from survival mode to success mode.

In this episode, you will learn the following:

1. How Kendra Swalls went from being a teacher to starting her own successful photography business
2. What relationship marketing strategies Kendra Swalls uses to help women take their businesses from survival mode to success mode
3. What inspires and motivates Kendra Swalls to continue learning and growing in her business

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.