Glow to the Rescue: Liz Edwards's Mission to Amplify Nonprofit Impact

Liz Edwards was a teacher for five years before starting her own business and having her first son. She was passionate about helping people live healthier lifestyles, so she got into fitness and marketing. When her best friend asked her to co-found Glow, a platform to bridge the gap between consumers and nonprofits, Liz said yes. With the help of her co-founder, she did extensive research, finding that people trusted their friends and influencers more than brands and companies. So, they created an app with a 35 step vetting process to help people feel secure in their donations and track the impact they had. Liz lives by treating people with kindness, understanding that everyone has a story and they can all have an impact, no matter how small. 

In this episode, you will learn the following:
1. How to leverage influencers for social change initiatives
2. How to track ESG data for companies and corporations
3. How to create a culture of impact and kindness in the world.

jointheglow.com

We're happy you're here! Like the pod?

• Follow us on all socials at @amplifywithanika and @yourbrandamplified
• Leave a review on Apple Podcasts
• Visit our website
• Connect with us at anika@yourbrandamplified.com

Most Recent Episodes

April 19, 2024

Hank Paul on Harnessing Authenticity: The Intersection of LGBTQ+ Advocacy and Entrepreneurship

Join us on a journey of transformation and advocacy with our remarkable guest, Hank Paul, as they share their evolution from a wedding photographer in a conservative community to a passionate...

Listen · 36:27

April 18, 2024

Transforming Fear Into Fuel Featuring Brad Axelrad

When Brad Axelrad faced the dark aftermath of his father's demise, he never imagined that his deepest sorrow would unlock a new horizon of purpose and service. His poignant story of battling and...

Listen · 34:56

April 17, 2024

Revolutionizing Decision-Making: Doug Haworth on 4D Problem Solving, Ant-Inspired Economics, and the Birth of Hypernomics

Unlock the secrets of market dynamics and decision-making efficiency with Doug Howarth, the mastermind behind the revolutionary 4D software. This episode takes you from a simple washing machine...

Listen · 36:06

Load More Episodes

Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.