1. From Film to Digital: Gary Pageau's Journey to Dead Pixel Society Anika Jackson 51:19

Gary Pageau is a Michigan native and 25 year veteran of the nonprofit world. He is the founder of Dead Pixel Society, a marketing consulting company that specializes in creating communities for the photography industry.

Here's what I cover with Gary Pageau in this episode:
1. How the digital revolution impacted the photography industry and the Photo Marketing Association.
2. The entrepreneurial journey of Gary Pageau and how he built his own community, the Dead Pixel Society.
3. How customer data can inform marketing strategies and strategies for improving traffic from search engines.

Experience the thrill of 25+ years in the photography industry with The Dead Pixel Society and its vibrant community of digital media professionals.


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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.