1. Disrupting the Beauty Industry: Finding Gaps of Opportunity with Tristan Thibodeau Anika Jackson 38:30

Tristan Thibodeau is a Forbes-featured Brand Strategist & Founder at Wild Womn Haus®.

In this episode, you will learn:

  1.  The importance of understanding your brand and target audience in order to make better business decisions and stand out in a saturated market. 
  2.  How to find gaps of opportunity in the industry and how to innovate and disrupt for the sake of equality and accessibility.
  3. The importance of maintaining a strong brand identity as a company grows and the significance of building relationships with creators and influencers. 
  4. The importance of staying connected to the DNA of your brand and why you do what you do.

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.