Getting published on Forbes, Business Insider, or CNBC with the power of your three main messages; with Claire Mason

Getting published on Forbes, Business Insider, or CNBC with the power of your three main messages; with Claire Mason Jim James 20:19

In this episode, Jim interviews Claire Mason, a seasoned public relations expert from Dublin, Ireland. Claire shares her insights on how entrepreneurs can get noticed by the media and secure coverage in top publications. She debunks the myth that you need special contacts to succeed in media, emphasising that a compelling story is the key to unlocking media opportunities.

Claire advises entrepreneurs to identify their three main messages and find multiple ways to communicate them through social media. She also highlights the importance of identifying hooks that align with current media trends and leveraging professional headshots and images to open doors. Claire encourages entrepreneurs to start small and build their publicity presence gradually, targeting trade publications before pitching to larger outlets. She stresses the need for quality and quantity in pitching and shares tips for overcoming self-doubt and imposter syndrome. Claire recommends establishing a personal brand alongside a company brand to future-proof oneself and boost business brands. She suggests leveraging LinkedIn to increase visibility and highlights the untapped potential of the platform.

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Jim James Champion of the Unnoticed Entrepreneur

I was sold on the power of publicity to meet ambitious goals when I jumped out of the plane ✈ at the age of 17.

Since that slightly foolhardy stunt, I have always been on the side of the business owner who has a great story to tell but doesn't know how to get the recognition they deserve.

Since 1995 I have built brands and businesses as an entrepreneur. I've lived in Africa, America, China, Singapore, and the UK.

In 2022 I sold my PR Agency in Singapore.

Now I consult business owners on how to get noticed, host a podcast, a radio show, and publish books.