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November 19th, 2024

S3 E5 Corey Walker: From Marketing Specialist to Instagram for Dummies

  1. S3 E5 Corey Walker: From Marketing Specialist to Instagram for Dummies WFHForever.com 32:24

In this episode of the Work From Home Forever podcast, we chat with Corey Walker, a social media agency owner and co-author of “Instagram for Dummies” and “Instagram for Business for Dummies.”

Corey shares her journey from working in a corporate cubicle to running her own successful social media agency from home. The catalyst for her transition was the desire to spend more time with her young daughter, who was in daycare while Corey felt unproductive in her office cubicle.

Determined to find a better work-life balance, she began freelancing and eventually established her agency, The Marketing Specialist.

Corey highlights the importance of having a dedicated office space at home and setting clear boundaries with clients to maintain a healthy work-life balance. She discusses how the rise of short-form video content has transformed digital marketing, noting the challenges small business owners face in creating engaging videos. Despite the obstacles, she emphasizes the necessity of leveraging platforms like Instagram and LinkedIn to connect with clients and grow their businesses.

Corey also touches on the importance of maintaining personal connections and taking breaks to avoid Burnout. She shares strategies for managing client expectations and stresses the value of networking and continuous learning to stay ahead in the ever-evolving field of social media marketing. Throughout the interview, Corey provides practical advice for those considering a transition to remote work, whether for a company or as an entrepreneur.

Connect with Corey:

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Do you love the show? Check out our⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠official merch page⁠⁠⁠ ⁠on Etsy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and support the show!

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Don is a serial podcaster and currently the producer and host of Work From Home Forever, a podcast highlighting remote employees and their engaging stories of furthering their careers and maintaining work/life balance. Don discovered his love for audio content creation in the 80's, when he and his brother would pretend they were DJ's and record voiceovers on cassette tapes. This passion was later reignited when he and his son created The Middle School Mind, a podcast to discuss a middle schoolers' perspective on the adolescent years.

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