1. Is Influence Marketing an advertising or public relations function? Jason Falls 30:04

Onalytica evolved from the public relations and communications side of the marketing world rather than the advertising side. As you might expect, its head of product, Alistair Wheate has a decidedly comms-side view of the practice. I visit with him to tackle that difference, talk about how influencer tool algorithms work and beyond.

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Jason Falls Keynote Speaker, Podcaster