AUDIO EXCLUSIVE: Enough About Me … I Need to Know More About You

AUDIO EXCLUSIVE: Enough About Me ... I Need to Know More About You Jason Falls 12:09

I want to know more about you. Actually, I need to know more about you. The more I know about you, the better I can make this show. The better the show, the happier you are being a listener.

Of course, in full transparency, the more I know about you, the audience, collectively, the better I can select sponsors or advertisers to bring to you. I don’t want a podcast ad to turn you off, so knowing you better allows me to say within some degree of reason that an advertiser either is or isn’t relevant for you to know.

Either way, my focus on wanting to know more about you is to continually improve your experience. If I don’t do that, I won’t have listeners or advertisers.

Fortunately for me, my friend Tom Webster shared some great insights about discovering more about your podcast audience this week on Sounds Profitable. That’s the podcast from the company of the same name. Sounds Profitable is an industry think tank if you will for podcasting and podcasters. The Marketing Podcast Network which I run and on which Winfluence airs is a Sounds Profitable partner.

Tom has deep experience as a consumer researcher. He spent nearly two decades at Edison Research and was the main engine behind its Infinite Dial research which is still the social and online media research report of record. I attend its unveiling each year and devour the stats as it informs all the strategies I develop for clients.

Tom shared questions he would ask listeners of a podcast to get to know them better. I have borrowed those recommendations with some minor tweaks into a listener survey I’d like to direct you to. But I thought I’d choose this episode of the podcast to share those questions with you and give you time to think before you jump in and answer.

If I can persuade you to jump over to the Winfluence survey after sharing the questions and why I am asking them with you on the show today, I will be very grateful for your participation in helping me make a better show for you.

And even if you’re not necessarily inclined to have a small take-home assignment and fill out a survey after listening to a podcast, please do listen to the full episode. It may give you a better understanding of what you like and dislike about podcasts and help you choose more satisfying ones in the future.

I’m going to break down Winfluence, all of its elements, explain my intention and expectations for them, then ask you for feedback to make it all better.

Fill out the listener survey at jasonfalls.com/survey.

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