1. A Frank Discussion About The Influence Marketing Software Landscape Jason Falls 30:50

I’ve been working with and tinkering around on social media software, including influencer marketing platforms, for the better part of 20 years. I started cutting my teeth on content management platforms, social media management platforms … then in the late 2000s and early 2010s, I became somewhat established as having a degree of expertise with social listening platforms.

For some time now, I’ve been demo-ing, testing and using influencer marketing software. As you know, I use Tagger. They are the presenting sponsor of Winfluence. It’s a soup-to-nuts influencer marketing solution, very powerful and you’ve heard a lot about it here.

That said, I can count on one hand how many times I’ve been able to talk the CEO, president or owner of one of any of those platforms in a really candid conversation about the software space, their software and the industry in general. It’s not for lack of trying. But SaaS product executives are often protected by PR firms and beholden to shareholders first, so podcasters and industry influencers, if you will, are not primarily important. 

Well today, I’m getting closer to not being able to count those I’ve had deep conversations with on one hand. That’s because Pete Kennedy, the president and co-founder of the aforementioned Tagger, a sponsor of this program. But Pete is here today to chat. And without handlers or PR monitors looking over anyone’s shoulder. 

We dive into why there’s no real good, reasonable priced influencer marketing tools out there; whether or not these platforms are in an adversarial relationship with the social networks because of brand collaborations and payments of influencers; what should be on the roadmap for social influencer platforms, the trends in the industry and a lot more.

And coincidentally, Pete Kennedy and I will be on stage together at the Influencer Marketing Show in New York City on April 27. I have a discount code for you to get tickets to join me there.  

The Influencer Marketing Show is being held in North America for the first time. It’s a one day event in New York City, just off Broadway at the New World Stages on West 50th. It will be Wednesday, April 27, 2022 … coming up in just a few short weeks. I will be chairing one of the stages as well as moderating a panel featuring Pete Kennedy, who you’ll hear from today, and Jenny Heinrich, who leads influencer marketing strategy for Ketchum, one of the Omnicom companies. She’s just brilliant. 

 Go see the full speaker and topic lineup and get your ticket at jason.online/imsfalls. When you check out, use the code FALLS and get a 15 percent discount, just for listening to Winfluence. 

Before we get to the break, I want to share something our friends at Storyblok have to make you smarter. It’s a new report called the State of Content Management and is a very useful survey of 515 businesses in the U.S. and Europe – companies just like yours – and how they are approaching content distribution through their digital channels in 2022. 

Think about it: You have to provide content for your website. Maybe a mobile app. Then there’s ecommerce platforms. Voice-activated speakers … Managing content is more complex today than ever. Get insights and ideas on how companies like yours are tackling the content challenge with The State of Content Management Report from Storyblok. Just go to storyblok.com/winfluence for your free report. 

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Jason Falls Keynote Speaker, Podcaster