190: The Lifeblood of Any Vegan Business…Finding Customers & Clients with David Pannell

Should your business be on Facebook or Instagram?  Should you be doing Google Pay Per Click or sending out press releases?  Should you launch a YouTube channel or start a podcast?

Founder of Vegan Business Tribe David Pannell explains why it shouldn’t be YOU making all these decisions – it should be your customers.  The problem is, however, that most vegan businesses know surprisingly little about the people who buy from them.  Even worse, they make huge assumptions about who their customers are and what marketing will connect with them just because they are selling a vegan product or service. It’s time for you to come out from behind your computer keyboard and actually engage with your customers and make them your best friends, so that you can learn how to find more people just like them.

David Pannell is the co-founder of Vegan Business Tribe, a community of over one thousand vegan businesses worldwide.  David and his partner Lisa Fox also run vegan consultancy agency, Promote Vegan, which has advised some of the world’s biggest food manufacturers and high-street brands on how to better connect with the vegan marketplace.  David is a former Ambassador for the Royally-Chartered Institute of Marketing in the UK as well as a career-long marketer and entrepreneur, and also the official UK agent for The Vegan Society’s Vegan Trademark scheme.

http://www.veganvisibility.com/summit

Most Recent Episodes

November 22, 2023

267: Vegan Ethics Goes Beyond What You Eat with Lisa Kemmerer

In this episode of the Vegan Visibility Podcast, Dr. Lisa Kemmerer, an animal activist, philosopher, and author, engages in a thought-provoking conversation about her book "Amore and Vegan Ethics."...

Listen · 34:49

November 9, 2023

266: Sourdough, Veganism, and Social Impact: The Inspiring Journey of Ed's BReD

In the picturesque town of Whistler, British Columbia, a heartwarming tale of community, passion, and Resilience unfolds. Meet Natasha and Ed Tatton, the dynamic duo behind Ed's BReD, a thriving...

Listen · 35:37

September 12, 2023

265: The Power of Humane Education: Zoe Weil's Journey to a Better World

In this episode of the Vegan Visibility Podcast, I am talking with Zoe Weil, co-founder and president of the Institute for Humane Education (IHE).  In this enlightening conversation, we delve deep...

Listen · 31:35

Load More Episodes

Kathleen Gage Visibility and Marketing Strategist

Kathleen Gage is a highly seasoned business consultant, keynote speaker, author, marketing strategist and visibility mentor. She is the founder of Vegan Visibility, a marketing and visibility consulting company dedicated to working with clients who promote healthy living, compassion for the animals and kindness to the planet.

For nearly three decades, Kathleen has worked in a wide array of industries, including high-tech, digital marketing, art, music, publishing, government, healthcare, pet services, environmental, health and fitness, spiritual, and manufacturing, to name a few.