189: Plant-based is no longer enough: Branding in a flexitarian world with Elysabeth Alfano

189: Plant-based is no longer enough: Branding in a flexitarian world with Elysabeth Alfano Kathleen Gage 8:41

Plant-based is no longer enough. You’ll need more than that label to effectively engage your consumers for a long-lasting and loyal relationship. In this branding and marketing session with Elysabeth Alfano, you’ll learn the critical elements for developing a strong brand and how to stay true to your vision.

Elysabeth Alfano is a successful businesswoman, a strategic consultant in the plant-based business arena and a keen investor. A graduate of Northwestern University and the Thunderbird School of Global Management, Elysabeth began her career working with Fortune 500 companies (IBM-Europe and The Kellogg Company in Brand Management on Special K and Frosted Mini-Wheats) before running her own international businesses.

Elysabeth is the Founder of Plant Powered Consulting. Connected to almost everyone in the Who’s Who of the Plant-based World, Elysabeth enjoys helping small, medium and large businesses succeed by consulting on and executing business development, marketing/branding and PR strategies and by connecting entrepreneurs and C-Suite executives with her vast network. She also advises multinational companies on the direction, growth, and whitespace opportunities in the marketplace.

As one of the foremost plant-based business experts in North America, Elysabeth speaks globally on the latest plant-based business and investment developments, analysis, and trends around the world and on major media outlets. She also speaks on issues of a shifting global food supply system, as she recently did at the U.N. Global Compact Leaders Summit,and what it represents for sustainability, climate change, food insecurity, human health, animal welfare and a growing global population.

Elysabeth produces and hosts the weekly series The Plantbased Business Hour. On PBH, Elysabeth features the venture capitalists, CEOs, analysts, innovators, and entrepreneurial start-ups from around the globe who are shaping the plant-based market. PBH is the only video/audio program focusing on the exploding plant-based business arena and has been received with tremendous success.

http://www.veganvisibility.com/summit

Kathleen Gage Visibility and Marketing Strategist

Kathleen Gage is a highly seasoned business consultant, keynote speaker, author, marketing strategist and visibility mentor. She is the founder of Vegan Visibility, a marketing and visibility consulting company dedicated to working with clients who promote healthy living, compassion for the animals and kindness to the planet.

For nearly three decades, Kathleen has worked in a wide array of industries, including high-tech, digital marketing, art, music, publishing, government, healthcare, pet services, environmental, health and fitness, spiritual, and manufacturing, to name a few.