- Ep.66-Empowering Young Voices: Diverse Storytelling-Peerbagh CEO, Upasna Kakroo Jackie Scully 35:00
In this episode, we’re joined by Upasna Kakroo, an innovative marketing and communications leader who has spent nearly two decades at the forefront of brand strategy. With a remarkable career that’s unfolded across four global markets, she’s been instrumental in shaping the narrative of brands and creating captivating stories that resonate with diverse audiences.
She is currently the driving force behind Peerbagh, an organization with a unique mission—to ignite the imaginations of children and families through storytelling inspired by the rich tapestry of South Asia.
We discover her passion for children’s books—she’s a published author and illustrator of three books and has more in the pipeline. Her specializations span a wide spectrum, including consumer insights, brand strategy, digital marketing, social media engagement, and more.
Tune in to uncover the secrets of her optimism-driven approach and learn how she infuses that energy into her work and the teams she leads. This episode is packed with insights, inspiration, and expertise that will leave you with a fresh perspective on diverse storytelling and the power of communication.
At Peerbagh, she helps kids bring their stories to life, nurturing young authors and artists at any age. In a world where creativity knows no bounds, Peerbagh’s mission is to unlock every student’s potential. This aligns perfectly with the overarching theme of Upasna’s life’s work: to empower through storytelling and communication.
Quotes
“Books are our doors, windows, and sliding doors into a new culture.”
“12 kids in a year published stories.”
“It is our mission that we bring diverse storytelling and stories to everyone.”
