1. Relentlessly Creating Something from Nothing with Lisa and James Fratzke Ken Schmitt 55:58

Even giants known for their exceptional branding prowess occasionally stumble in their branding efforts. In this episode, Ken Schmitt is joined by Lisa and James Fratzke. Together we unravel the intricacies of effective branding, the courage it takes to embrace calculated risks, and the triumphs and trials of crafting a thriving enterprise from scratch. 

Having accumulated over 35 years of experience working with renowned brands such as Walmart, Patagonia, and Dollar Tree, the Fratzke team shares with us how to scale, grow, and outpace the competition. 

Get ready to ignite your entrepreneurial spirit, glean insights from industry trailblazers, and uncover the blueprints for building brands that not only stand the test of time but also leave an indelible mark on the ever-evolving business landscape. 

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Ken Schmitt Podcaster, Author, and CEO

Ken Schmitt has been recruiting for 26 years. A San Diego native, he grew up in an entrepreneurial household with a father who was a Jack in the Box franchisee for 25 years and a mother who left the accounting world to become a real estate agent.

In 1998, Ken answered an ad in the newspaper for a recruiting job and never looked back. After spending 9 years working for a local boutique firm, a large regional firm, and one of the world’s largest Executive Search firms, Heidrick & Struggles, he launched TurningPoint Executive Search in 2007 and now employs 7 professionals in a 100% remote work environment.

In 2023, Ken published “The Practical Optimist: An Entrepreneurial Journey Through Life’s TurningPoints” through Advantage Publishing. He also launched a new podcast of the same name, highlighting everyday people who are making an extraordinary impact on their families, their business, and their community.