In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Rick Streb—fitness industry veteran, marketing strategist, and bestselling author—to explore how publishing a book can supercharge your fitness business. Whether you're a gym owner, trainer, or Health coach, Rick explains why having your own book is more than just a vanity project—it’s a strategic marketing asset.

You’ll learn how Rick helps fitness pros turn their everyday knowledge and client stories into published books that build authority, attract ideal clients, and fuel long-term Growth. From using AI tools like ChatGPT to creating targeted funnels and lead magnets, Rick shares his complete process—and why it's never been easier to get started.

👤 Guest: Rick Streb

Bio:
Rick Streb is the founder of FitnessMarketing.com and a 30-year fitness veteran who has helped nearly 200 professionals publish books to grow their businesses. A bestselling author himself, Rick combines fitness experience with marketing savvy to help others become recognized Experts in their communities.

Links:

• Website: https://www.fitnessmarketing.com
• Email: [email protected]
• Phone: (573) 302-8400

🔍 Episode Topics

Why Fitness Pros Should Write Books

• Learn how a book helps you stand out, build authority, and generate leads.

How Rick Helps Clients Overcome Writing Fears

• From brain dumps to ChatGPT workflows, Rick simplifies the process.

Using AI Tools (the Right Way)

• Why most fail with AI—and how Rick’s custom GPT changes the game.

Funnel Strategy and Lead Generation

• How to turn your book into a powerful lead magnet and client conversion tool.

Jay’s Book Journey: Selling Longevity

• Jay shares his experience working with Rick on his upcoming book.

📘 Resources Mentioned

• Fitness Marketing Services: https://www.fitnessmarketing.com
• Prime Fit Content: https://primefitcontent.com

🎤 Host: Jay Croft
Jay helps gyms and studios grow with content that engages people over 50. Learn more at Prime Fit Content.

🌐 Podcast Website: https://primefitcontent.com

👍 Rate the show on Apple Podcasts – https://podcasts.apple.com/us/podcast/the-optimal-aging-podcast/id1532395738
 📬 Join our email list – https://primefitcontent.com
📱 Follow us on Instagram – https://www.instagram.com/primefitcontent
📥 Contact us – [email protected]

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Jay Croft Fitness Content Creator

Jay Croft is the host of Optimal Aging, a show about fitness, health and wellbeing for people over 50 that concentrates on marketing, content, and making powerful connections. A longtime former newspaper journalist, he is the creator of Prime Fit Content, which provides premium marketing materials to help gyms and studios reach people over 50. Prime Fit Content is used by fitness professionals across the US and Canada, and in other countries around the world. He contributes regularly to CNN and WebMD.