1. Mastering the Innovation Mindset: Cultivating a Culture of Success in Business Khudania Ajay 21:25

In this episode of KAJ Masterclass LIVE, join host Khudania Ajay as he delves into the realm of Business Innovation with the insightful Thomas Storteboom, founder of i2e Solutions, a consulting practice helping companies bring their ideas to life. They explore the dynamics of ideas in business, the challenges companies face, and practical solutions for fostering innovation. From the importance of aligning innovation with growth to selecting the right ideas, this episode is a masterclass in navigating the ever-evolving landscape of business innovation.

The crucial role of market readiness in the emergence of business ideas, illustrated by the transformative shift in the camera industry.
Insights into how companies can better prepare for innovation by understanding their customer base, market dynamics, and competition.
The varying significance of innovation across different industry sectors, emphasizing the adaptability of innovation strategies.
Understanding the link between innovation and growth, with practical tips on aligning innovation efforts with overall growth strategies.
Strategies for selecting the right ideas, including the use of a scorecard to evaluate ideas based on growth potential and market demand. Plus, the significance of continuous customer interaction throughout the innovation process.

00:00 Introduction
02:16 Innovation Strategy
05:11 Evaluating Ideas
07:40 Innovation in Small Companies
10:17 Innovation for Growth
13:09 Managing Ideas
15:49 Testing Ideas
17:56 When to Get Help with Innovation
19:28 Connecting with the Expert
20:02 Upcoming Book

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Thomas is the Founder of i2e Solutions, a consulting practice helping companies bring their ideas to life. Thomas gained his innovation expertise at industry-leading global companies such as Ford Motor Company, CHEP, and Cox Automotive.
Now he is focused on sharing his knowledge broadly to help other companies accelerate their growth rate through innovation. He focuses on both the innovation process side as well as the people side of innovation. Thomas also trains groups on how to be innovative and speaks about the challenges of innovating within a business culture.
Connect here:

 / tstorteboom  

Your host, Khudania Ajay, is a seasoned content entrepreneur, podcast host, and independent journalist with over two decades of media industry experience. Having worked with prestigious organizations like CNBC (India), Reuters, and Press Trust of India, Ajay is now dedicated to helping you succeed through his LIVE Masterclasses. Connect with Ajay on LinkedIn:   / ajaykhudania  


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Khudania Ajay Content Entrepreneur, Podcast Host & Ind. Journalist

Khudania Ajay is a writer, podcast host, and independent journalist. In his 20-plus years in the media, he has worked with renowned organizations such as CNBC (India), Reuters, and Press Trust of India (PTI). Now, he is dedicated to helping his audience succeed through his LIVE Masterclasses.