Understanding Your Ideal Customer – Tom Herman

Understanding Your Ideal Customer - Tom Herman Damon Pistulka 37:41

In this, The Faces of Business episode, Tom Herman, Founder, Veda Intell, shares his expertise on Understanding Your Ideal Customers for improved marketing, innovative business strategy, and increasing business growth.

Tom has held many key positions in market research and location intelligence since 1990. Tom founded Veda Intell in 2020, believing that many aspects of business are beyond the control of business owners but how well they understand their customers is something they can control and is essential for business success. Veda Intell’s objective is to help businesses build a foundation of consumer insights to support more intelligent marketing, decision-making, and growth.

Check out the Blog post here: Understanding Your Ideal Customer

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