1. The importance of great mentors and what it means to be a Pencil Leader with Sheryl Plouffe Sheryl Plouffe 24:10

“My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.” — Steve Jobs

“We make a living by what we get, but we make a life by what we give.” — Winston Churchill

Sheryl Plouffe is a video strategist, former Canadian TV broadcaster, and the creator of Cash In On Camera.

She has been seen by millions over the course of her twenty-five-year career in news media, has produced thousands of videos, and has broadcast over 20,000 hours of live television.

Today she shares her perspective on being a Pencil Leader and the importance of good mentors seeing the best in us along our journeys.

So make sure to tune in and take some notes. If you're ready, take out your pencils, and let's begin.

You can find more about Sheryl and what she is up to at www.sherylplouffe.com.

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A business with a branded podcast set itself apart from the competition and stick in the minds of listeners.

According to a BBC Global News study, 'a company mentions within a branded podcast deliver 16% higher engagement and 12% higher memory encoding than the surrounding content on a show.'

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89% higher awareness
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This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.


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Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

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Chris Anderson Host, Elevate Media Podcast