- A Candid Conversation on Business Growth and Personal Branding Brianna Shrader 34:59
Strap in for a candid conversation with the inspiring Brianna, a California-based photographer who has built a successful business from ground zero. Brianna takes us along her rollercoaster journey, from grappling with self-doubt to breaking free from a non-aligned partnership, to starting anew with no portfolio or clients. She shares her winning strategy of networking and forging strong industry relationships, offering listeners a masterclass on conquering the competitive market.
We also spotlight the transformative power of authenticity in branding and the immense possibilities that change opens up. Drawing from my personal experience, I recount how I navigated the potential minefield of shifting from wedding photography to family portraits during the pandemic. I divulge how a business coach and deep introspection led me to this decision and how I leveraged personal branding to earn the trust and loyalty of my clients. Brace yourselves for a reality check on the indispensable role of adaptability and authenticity in the business realm.
Peering into the world of wedding photography, we lay bare the daunting challenges that the business poses, especially amidst the COVID-19 pandemic. From managing a team to grappling with the emotional turmoil of downsizing, we offer an objective look at the pressures of expanding a business. We also got into the struggle for work-life balance and the lessons my journey taught me about the importance of delegation.
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