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E450:🎙️TURNING CONSUMER APPS INTO THE ULTIMATE NEW PRODUCT & BRAND DISCOVERY PLATFORM | ELERY PFEFFER – NIFT | THE ECOMMERCE EDGE Podcast

  1. E450:🎙️TURNING CONSUMER APPS INTO THE ULTIMATE NEW PRODUCT & BRAND DISCOVERY PLATFORM | ELERY PFEFFER - NIFT | THE ECOMMERCE EDGE Podcast Jason Greenwood 37:41

💡Elery (https://www.linkedin.com/in/elery-pfeffer-133220) is the Founder & CEO of Nift – ⁠⁠⁠https://www.gonift.com

💡Nift is a SaaS based consumer app gifting platform

💡Consumer apps like AfterPay, MindBody and Tripadvisor use Nift to thank and reward their customers

💡Customers tell Nift what they like and our AI matches them with gifts they can use to try new products and services

💡The result is efficient CAC for brands, increased ARPU for consumer apps, and great gifts for consumers to enjoy

💡In this episode, Jason & Elery discuss hpw rising CAC and saturated markets are forcing brands to get creative with how they find new customers, target them and get them to try their products

Enjoy!

Jason Greenwood Founder of Greenwood Consulting

Jason is the founder of Greenwood Consulting - a specialist B2B eCommerce consultancy.

For 20+ years Jason has been helping brands expertly architect compelling digital shopping & brand engagement experiences.

Jason is also the Founder, Host & Producer of THE ECOMMERCE EDGE Podcast. With 325+ existing episodes and 3 new episodes dropping per week, THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail Tech & trends.

Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business!

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