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Using Humour and Storytelling to Communicate Effectively with Bruce Y Lee

  1. Using Humour and Storytelling to Communicate Effectively with Bruce Y Lee Evergreen Podcasts 44:44

In this episode of the Connected Leadership Bytes, Andy Lopata revisits his conversation with Bruce Y Lee, a writer, journalist, and professor whose ability to communicate complex scientific ideas in an engaging way is truly remarkable. They discuss the art of balancing gravitas and humor in writing, with Bruce sharing his experience of being challenged for writing about topics like vibrating Yoga pants. He argues that using humor doesn’t diminish the seriousness of an issue, but rather makes it more memorable and accessible.

Andy and Bruce examine Bruce’s writing process and he emphasises the importance of finding a “news peg” – a relatable story that hooks the reader’s attention. He uses an example to illustrate how a seemingly mundane topic can be turned into an engaging narrative that raises awareness of an issue.

Bruce also points out the importance of considering the reader’s perspective and using humor to connect with them. He highlights the power of opening conversations with a disarming approach that makes people more receptive to complex information.

Finally, they discuss how these principles apply to speaking engagements and everyday conversations. Bruce encourages listeners to find their own voice, take risks, and embrace the power of storytelling to make a lasting impact.

Key Takeaways:

  1. Humor can enhance serious communication: Don’t be afraid to inject humor to make your message more engaging and memorable.
  2. Find a “news peg”: Use a relatable story to hook your audience and make complex ideas accessible.
  3. Think about your reader: Consider their perspective and what they want to hear.
  4. Embrace serendipity: Don’t be afraid to take risks and experiment with different approaches.
  5. Question conventional Wisdom: Challenge established ideas and don’t be afraid to ask “why?”
  6. Make your message sticky and transferable: Create content that people will remember and share.

 

SELECTED LINKS FROM THE EPISODE

Connect with Andy Lopata: Website | Instagram | LinkedIn | X/Twitter | YouTube

Connect with Bruce Y Lee: Website |LinkedIn  

Listen to the full episode here

The Financial Times Guide to Mentoring

Andy Lopata Author, Podcast Host and Speaker on Professional Relationships Strategy

Andy Lopata is a specialist speaker on professional relationships, mentoring, networking, and social media strategy. He is a firm believer that professional relationships underpin our success in business, our roles, and our careers. The right relationships with the right people can lead to new business opportunities, investment, collaborative working, innovation, and career progress. We just need to be comfortable approaching those relationships strategically, without making people feel ‘networked’ by us.

Andy has worked in the field of networking and professional relationships for 25 years, working with global giants such as Paypal, GSK, AstraZeneca, Wella, HSBC, Wembley Stadium, the BBC, and the Prime Minister’s Office of the UAE, among many others during that time. He has also worked with leading universities including NYU, Duke University, and Oxford University’s Said Business School.

A regular blogger for Psychology Today, Andy has been quoted in The Sunday Times, The Financial Times, and The Guardian, as well as many other national and regional newspapers and magazines worldwide. He has written or co-authored six books on networking and professional relationships, with his sixth book, "The Financial Times Guide to Mentoring," being published in Spring 2024. He is also the host of The Connected Leadership Podcast and has interviewed globally recognized names in business, academia, sports, and entertainment for the show.

Andy has been inducted into the PSAE Hall of Fame – the Professional Speaking Association Award of Excellence, which was held by only 21 other speakers at the time it was presented. He is a Fellow and a former President of the Fellows’ Community of the Professional Speaking Association (PSA), a Fellow of the Learning and Performance Institute (LPI), and a Member of the Association of Business Mentors and the Meetings Industry Association.

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