Humans love visuals. Why do you think feature-length films, Netflix and Amazon Video are so popular? When storytelling is presented in a visual medium, something changes in the human brain that fires on all cylinders and activates areas deep within our brain that allow us to deeply process information.

Storytelling in sales and marketing is no different.

In our sixth episode, Jeff discusses:
-The power of visual storytelling techniques and their direct connection with influence

-The usage of illustrations, analogies, similes, metaphors, and the visual aid or the prop in storytelling

-A familiar narrative pattern that is used in both past and present stories and how using a story to influence the customer is going to be much more effective when building that relationship and using your influence.

Sound like something you and your team could learn from?

Check out our sixth episode below!

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Matt Dentino Executive Producer - Driving Change Podcast

I come from a large Italian family. I’m number seven in the line of ten kids!

When my dad passed away some years ago, I was fortunate enough to be there as the end was coming. I was standing just to the right of his hospital bed; he was lying there with his eyes closed. All of a sudden, Dad opens his eyes. He looks up at the ceiling with a look of peace – and maybe accomplishment – on his face. Then he closes his eyes for the last time. I guess out of instinct, I reached down and kissed him on that prickly cheek one last time. My dad left a legacy in that life well lived! A legacy based on three main principles: Family, Service, and Dedication. I do what I do to carry on that legacy to the best of my ability.