Everyone likes a good storyteller, right? As humans, we are drawn into a great narrative, and if executed correctly, great things can happen. What about in sales? Why not tell your customer a great story about someone other than yourself in order to build trust along the sales journey?

In our fifth episode, Jeff discusses:
-The science behind the art and effectiveness of storytelling to help build a genuine connection and trust with your potential customer

-The importance of having and sharing a “My Why” story

-Using analogies, similes and metaphors to become a great communicator to help customers solve their problems and see the world a bit differently

-How to dig deeper in fostering Relationships and breaking down the cortisol that exists in sales calls/meetings to grow your sales, build better relationships and foster Growth in your personal and professional development

Think about your “My Why” story for a second. Why do you do what you do? What teachings and beliefs have helped shape who you are as a person first, and a professional second? Give our fifth episode a listen to find out more and how you can apply these teachings today!

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Matt Dentino Executive Producer - Driving Change Podcast

I come from a large Italian family. I’m number seven in the line of ten kids!

When my dad passed away some years ago, I was fortunate enough to be there as the end was coming. I was standing just to the right of his hospital bed; he was lying there with his eyes closed. All of a sudden, Dad opens his eyes. He looks up at the ceiling with a look of peace – and maybe accomplishment – on his face. Then he closes his eyes for the last time. I guess out of instinct, I reached down and kissed him on that prickly cheek one last time. My dad left a legacy in that life well lived! A legacy based on three main principles: Family, Service, and Dedication. I do what I do to carry on that legacy to the best of my ability.