Welcome to the first ever Science of Sales podcast! We are so grateful that you are here.

This first episode is all about laying the groundwork – really understanding how something as nerdy as neuroscience is related to sales situations, language and Relationships. Our Founder & CEO, Jeff Bloomfield, will lay out the fundamentals of how understanding the neuroscience behind your customers’ decision-making process can dramatically increase your sales.

In addition, he covers:

-Why it is important to recognize that our brains were built for preservation

-The basics of the “triune brain” and why it matters to salespeople

-How our brains instinctively take in information, and therefore how your customers’ brains are reacting to your sales & marketing messages

-How sales & marketing messages can bypass the skeptical brain and validate why a customer would make a buying decision

Throughout this episode, you will start to realize that most of these concepts might sound like you’re sitting in a lecture, but they’re often pretty natural responses. It’s understanding the why behind the what in a sales conversation that will help push you over the edge.

Hope you enjoy!

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Matt Dentino Executive Producer - Driving Change Podcast

I come from a large Italian family. I’m number seven in the line of ten kids!

When my dad passed away some years ago, I was fortunate enough to be there as the end was coming. I was standing just to the right of his hospital bed; he was lying there with his eyes closed. All of a sudden, Dad opens his eyes. He looks up at the ceiling with a look of peace – and maybe accomplishment – on his face. Then he closes his eyes for the last time. I guess out of instinct, I reached down and kissed him on that prickly cheek one last time. My dad left a legacy in that life well lived! A legacy based on three main principles: Family, Service, and Dedication. I do what I do to carry on that legacy to the best of my ability.