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Esther Choy: Why Persuasive Storytelling Works

  1. Esther Choy: Why Persuasive Storytelling Works Evergreen Podcasts 43:13

How do you tell a story that takes someone on a journey but also steers them toward a decision to solve their problem? As President of the renowned Leadership Story Lab, Esther Choy takes time to breakdown how to effectively create change in the mind of others through persuasive storytelling.

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Matt Dentino Executive Producer - Driving Change Podcast

I come from a large Italian family. I’m number seven in the line of ten kids!

When my dad passed away some years ago, I was fortunate enough to be there as the end was coming. I was standing just to the right of his hospital bed; he was lying there with his eyes closed. All of a sudden, Dad opens his eyes. He looks up at the ceiling with a look of peace – and maybe accomplishment – on his face. Then he closes his eyes for the last time. I guess out of instinct, I reached down and kissed him on that prickly cheek one last time. My dad left a legacy in that life well lived! A legacy based on three main principles: Family, Service, and Dedication. I do what I do to carry on that legacy to the best of my ability.

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