1. Episode 68: Pete Sena & The Creative Act: A Way Of Being by Rick Rubin John M Jaramillo 1:17:24

In this episode, Pete, an entrepreneur, angel investor, and podcast host, whose superpower is storytelling and branding, walks me through how creativity has impacted his life and businesses. He and I both agree that Rick Rubin’s book will become a seminal book of knowledge and wisdom — a book of evergreen creativity — and that its relevance will still be remain strong a hundred years from now.

We both agree with the foundational tenet of the book: We are all creators. Creativity is in our DNA as humans, and it’s at our fingertips — and within our birthright — to find out what it is, how to tap into it, and share it as best we can.

Creativity should not only be left to the traditional creative professions — the musicians, artists, sculptors, photographers, etc.

There is so much we can create in our everyday work and lives, no matter who we are. We can create ideas, discussions, questions, moments, emotions, solutions, etc.

Pete shares his evolution from his initial start as a technical creator to how creativity skills help him cast a ripple effect of awareness and creation, as a leader, throughout his team and businesses today.

Without curiosity, you can’t learn about yourself, others, or your industry, tribe, or group.

The same way curiosity aims to seek what’s out there, creativity seeks to channel what we can design and provide for others from ourselves. It doesn’t matter what you do in work, business, or life, creativity is a part of you. It’s a birthright, as Rick Rubin writes and Pete shares in this episode.

We are all capable of something unique. It’s on each of us to find out what it is we’re here to provide to
others — for them and for ourselves.


  • What drove his evolution from shy and introverted kid to stepping out from and into the light as a leader.
  • Why, if you think you have something to say, and you think no one wants to hear it, you’re wrong.
  • The power of the Scientific Method — for life.
  • The lesson — and growth — in his apology to others for how he has shown up in the past.


The MAIN QUESTION underlying my conversation with Pete is, Do you realize everyone has the
power of creativity at their fingertips? What are you doing with yours?


Pete Sena, a pioneering entrepreneur, co-founded Digital Surgeons, building his career on developing cross-functional teams for Fortune 50 companies and startups alike. He’s a forward-thinking thought leader with expertise spanning from branding to Web3 technologies, attracting 33k Twitter followers and 4.2k on Medium. Dedicated to academia, Pete mentors at Yale and acts as an entrepreneur-in-residence at the University of Connecticut. He hosts the podcast “Forward Obsessed“, exploring business and tech insights. Originating from a dorm-room startup, he built District, a CT-based tech campus, and guided startups to success. Now, Pete focuses on AI’s societal impact, inspiring future entrepreneurs.

David Salinas, Pete’s co-host on Forward Obsessed and co-author with me on a chapter in the book Ten Secrets to Success After Graduation, introduced me to Pete. Nick Wagner Sr. was lead author on that book.


Watch the episode on YouTube: ⁠ https://www.youtube.com/channel/UCtNpTQTFjuN6Tjs52JB7zUQ

Learn more about The Book Leads:  https://www.linkedin.com/pulse/got-lead-great-book-thats-impacted-your-work-life-me-john/

John M. Jaramillo Leadership Performance Coach

John M. Jaramillo is founder and leadership performance coach and consultant at Coach It Out, LLC.

In that capacity he helps clients throughout the organizational hierarchy break through to their next level of leadership performance and effectiveness. Clients realize just how much more of their abilities, experiences, and goals they can bring to the table. His professional experience in the public and private, profit and non-profit sectors allows him to transfer lessons across business industries, organizational structures, and leadership needs.

In addition to coaching, he enjoys writing, presenting and speaking on leadership branding and design as well as hosting two podcasts -- The Book Leads: Impactful Books For Life & Leadership and Mindset Talks: Life Beyond The Checkboxes.