1. Episode 30: Andrea Waltz & Go For No! Yes Is The Destination, No Is How You Get There John M Jaramillo 1:06:21

The Book Leads – Episode 30: Andrea Waltz & Go For No! Yes Is The Destination, No Is How You Get There

For this episode, Andrea walks me through what the Go For No! strategy means and how it has evolved since she and her husband co-wrote the book over a decade ago.

Although the book was written with business and sales in mind, our conversation on Going For No, failure, and rejection illustrates the evolution of that mindset into so much more — a mindset of Self-Care and getting what we need.

Some highlights we touch upon:

  • Andrea breaks down what the Five Failure Levels are.
  • The connection that crime scene investigation has to Going For No in sales.
  • How our survival instincts play into our fears: “I’m warm, safe, and dry. This one ‘No’ is not changing my state right now.”

Mentioned or Applicable Books:

  • The Aladdin Factor: How To Ask For What You Want – And Get It by Mark Victor Hansen and Jack Canfield
  • The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz
  • Mindset: The New Psychology of Success by Carol Dweck

The MAIN QUESTION that underlies my conversation with Andrea is, Do you ever wonder what your fear of “no” will cost you?

Bio: Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. For almost two decades, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection, and the word, “no” to achieve their goals and dreams.

A member of one of the highest regarded professional groups of women in sales, Women Sales Pros, Andrea is considered a top sales influencer online, featured on lists curated by Hubspot, Salesforce.com, Live Hive and many others. The book, Go for No! reached #1 on Amazon’s “Sales & Selling” list in 2010, and has remained in the top 50 Sales books for the last 12 years, selling nearly 500,000 copies.

The “Go for No” strategy has been featured in online and offline magazines and journals including Success Magazine, Inc., Forbes, and many others. Today, “go for no” is a well-known methodology in the world of sales and widely recognized as the singular best program that deals with rejection in business.

Learn more about Andrea’s work:

Watch the episode on YouTube: https://lnkd.in/ey_KTZe

Learn more about The Book Leads: https://lnkd.in/eFb76ck

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John M. Jaramillo Leadership Performance Coach

John M. Jaramillo is founder and leadership performance coach and consultant at Coach It Out, LLC.

In that capacity he helps clients throughout the organizational hierarchy break through to their next level of leadership performance and effectiveness. Clients realize just how much more of their abilities, experiences, and goals they can bring to the table. His professional experience in the public and private, profit and non-profit sectors allows him to transfer lessons across business industries, organizational structures, and leadership needs.

In addition to coaching, he enjoys writing, presenting and speaking on leadership branding and design as well as hosting two podcasts -- The Book Leads: Impactful Books For Life & Leadership and Mindset Talks: Life Beyond The Checkboxes.