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July 8th, 2024

#81. Building a Winning Digital PR Strategy on a Budget with Melanie Marten

Today we share the secrets of effective, low-cost digital PR for your small business or startup! 🚀
In this episode, Peter interviews PR expert Melanie Marten on how to create a winning digital PR strategy without breaking the bank.

✅ Why mass email blasts to journalists fail (and what to do instead)
✅ How to craft a brand message that gets attention
✅ The power of controversy in generating media buzz
✅ Practical, budget-friendly PR tactics you can implement today
✅ Common PR mistakes to avoid
✅ Tips for authentic media outreach

🔑 Key Timestamps:

00:00 Introduction
05:30 Biggest PR mistakes small businesses make
10:15 Crafting an effective brand message
15:45 Low-cost PR strategies that work
22:30 Using controversy to generate buzz
28:40 Building relationships with journalists
Perfect for entrepreneurs, small business owners, and startups looking to boost their visibility and credibility!

👉 Resources mentioned:

PR on the Go:
The Coup PR:

#DigitalPR #SmallBusinessMarketing #StartupPR #BudgetPR #MediaRelations #TechYourBusiness
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Have questions about PR? Drop them in the comments below!

🎙️ Hosted by Peter, an accomplished tech and business expert, the ‘Tech Your Business’ podcast is your go-to resource for all things tech, business, and growth. Brought to you by Target ICT Ltd, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights.

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#TechYourBusiness #DigitalTransformation #BusinessPodcast

Peter Banigo Entrepreneur & Podcast Host

I see myself as a very curious person and also a problem solver, This I believe is what led to my journey for almost a decade exploring different businesses in different industries.
My zone of genius has always been Technology and breaking down complex and this is all I do now, with my podcast - Tech your Business and also my business.

When I'm not doing that, I love to travel, read and take things apart (car, mobile phone, anything that catches my fancy).

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