Kathy Govier – CMO, Geppi Family Enterprises: Stakeholder Needs and Communication Habits

Navigating large gaps in the needs of stakeholders is critical for any marketing strategy. This week Kathy Govier shares how she assesses and identifies the key desires of different audiences in order to create messaging that addresses needs and accomplishes goals. Listen in as Laura and Kathy discuss understanding your own thought process as a leader, the difference between new and hardcore collectors, and the importance of recognizing expertise within niche categories.

Here are a few things you’ll learn during this conversation:

• How Kathy differs her messaging between hardcore and new collectors
• Why she considers herself a general manager with marketing expertise
• How to approach business from a broad perspective
• The importance of acknowledging input from every team member
• How to understand and communicate your own thought process with your team

During the 24-Hour Challenge, Kathy encourages you to optimize your LinkedIn profile by focusing on asking for and showcasing recommendations on your profile.

About Kathy Govier:

Kathy is an accomplished, senior marketing leader with more than 20 years of experience across large, publicly-traded organizations as well as mid-sized, privately held, family-owned companies.

You can connect with Kathy in the following ways:

Website: https://www.geppifamilyenterprises.com

Linkedin: https://www.linkedin.com/in/kathygovier/

To learn more about Dr. Laura Sicola and how mastering influence can impact your success go to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C’s of influence.

You can connect with Laura in the following ways:

LinkedIn: https://www.linkedin.com/in/drlaurasicola

LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/

YouTube: https://www.youtube.com/channel/UCWri2F_hhGQpMcD97DctJwA

Facebook: Vocal Impact Productions

Twitter: @Laura Sicola 

Twitch: https://www.twitch.tv/vocalimpactproductions

Instagram: @VocalImpactProductions

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

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Laura Sicola Leadership Communication & Influence Expert, Speaker, Author, Podcaster

Dr. Laura Sicola is a leadership communication and influence expert, speaker, author of Speaking to Influence: Mastering Your Leadership Voice, and host of the podcast, Speaking to Influence: Communication Secrets of the C-Suite. Her mission is to transform executives into confident, inspiring leaders whether live or virtually in order to get the results they want and turn their vision into their legacy. As the founder of Vocal Impact Productions, she has trained and coached executives at Comcast, IBM, the US Department of Commerce and Women Against Abuse along with politicians, business owners and non-profit leaders from around the world.

Laura’s TEDx talk, “Want to Sound Like a Leader? Start by Saying Your Name Right,” has nearly 7 million views, and she has been featured on programs such as Fox & Friends First, NBC10 @Issue and PHL 17. She has also spoken to thousands at conferences such as the Professional BusinessWomen of California Conference and the PA Conference for Women.

Laura received her PhD in educational linguistics from the University of Pennsylvania, where she also taught from 2001-2013.