1. How to Explain your Business in One Sentence Dr. Laura Sicola 25:19

You have seven seconds to captivate someone during an introduction, how are you going to spend them? In this episode, Laura dives into the complexities of the elevator pitch and how you can maximize your impact by breaking it down into three simple parts. Listen in as Laura shares how Donald Miller of StoryBrand helped her find a new way to share her pitch and how his advice can help you too.

Laura explores why having the right “bait” is critical for making an impression, how she got “out of the weeds” when it came to sharing what she actually does for her clients and the real problem with ad-libbing your pitch with new people.


Here are a few things you’ll learn during this conversation:

  • The three parts of a captivating elevator pitch
  • The three words you want anyone to say after hearing your pitch (spoiler: it’s not I Love You)
  • Why you should avoid jargon at all costs
  • How ad-libbing causes you to lose impact


Are you looking for feedback on your elevator pitch? Email us at info@vocalimpactproductions.com with your one-liner and we’ll reply with helpful tips and advice.


You can learn more about Donald Miller in the following ways:

Website: www.storybrand.com

Book: “Building a Story Brand”


To learn more about Dr. Laura Sicola and how mastering influence can impact your success go to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C’s of influence.


You can connect with Laura in the following ways:

LinkedIn: https://www.linkedin.com/in/drlaurasicola

LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/

YouTube: https://www.youtube.com/channel/UCWri2F_hhGQpMcD97DctJwA

Facebook: Vocal Impact Productions

Twitter: @Laura Sicola 

Twitch: https://www.twitch.tv/vocalimpactproductions

Instagram: @VocalImpactProductions

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Laura Sicola Leadership Communication & Influence Expert, Speaker, Author, Podcaster

Dr. Laura Sicola is a leadership communication and influence expert, speaker, author of Speaking to Influence: Mastering Your Leadership Voice, and host of the podcast, Speaking to Influence: Communication Secrets of the C-Suite. Her mission is to transform executives into confident, inspiring leaders whether live or virtually in order to get the results they want and turn their vision into their legacy. As the founder of Vocal Impact Productions, she has trained and coached executives at Comcast, IBM, the US Department of Commerce and Women Against Abuse along with politicians, business owners and non-profit leaders from around the world.

Laura’s TEDx talk, “Want to Sound Like a Leader? Start by Saying Your Name Right,” has nearly 7 million views, and she has been featured on programs such as Fox & Friends First, NBC10 @Issue and PHL 17. She has also spoken to thousands at conferences such as the Professional BusinessWomen of California Conference and the PA Conference for Women.

Laura received her PhD in educational linguistics from the University of Pennsylvania, where she also taught from 2001-2013.