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  1. Change Climate Messaging | SFM E58 Adam Braus 42:10

Imagine a world without sushi or vanilla ice cream. Harrowing, isn't it? This week, we're exploring the ramifications of climate change on our favorite foods, and the conversation gets as juicy as a prime cut of Brazilian steakhouse beef. From the idea of climate calming to the concept of a Rube Goldberg machine, we're serving up a discussion as diverse as an international buffet.

But it's not all fun and food games. We're also looking hard at the challenges of climate change advocacy, contrasting the fear tactics used by the left and right wings. The right wing picks tangible things to inspire fear, while the left wing often uses abstract concepts that people struggle to understand. We're suggesting a fresh tactic – taking everyday things that people love, like beaches and vanilla ice cream, and highlighting how they could disappear due to climate change. We're also exploring the idea of the 15-minute city and how it can transform our lives.

Finally, we're addressing the elephant in the room: the accountability of wealth and corporations in the battle against climate change. This is a complex landscape, where obligation scales with agency and where the wealthy and corporations must take action or face dire consequences. From the power of messaging to the imminent disappearance of binder clips, this episode is a smorgasbord of thought-provoking discussions you won't want to miss! So, pull up a chair, grab a spoon, and let's dig in. Because if we don't act, we stand to lose more than just our favorite desserts.

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Comments? Feedback? Questions? Solutions? Message us! We will do a mailbag episode.

Adam: @ajbrausbraus@hey.com
Scot: @scotmaupin

adambraus.com (Link to Adam's projects and books)
The Perfect Show (Scot's solo podcast)
The Numey (inflation-free currency)

Thanks to Jonah Burns for the SFM music.

Adam Braus Author, Blogger, Podcaster

Adam Braus is a polymath professor and professional in San Francisco. He has built many companies and non-profits and currently building a new college called Elton College. He is a lover of big ideas and new solutions.