1. How to Build Brand Equity with Bobby Klinck, Ep #92 Gabe Nelson and Bobby Klinck 41:21

Building your brand equity is the most important thing that you are not doing to grow your business. Many choose to focus on direct marketing and that’s great! If you do, keep doing it. Direct marketing is a fantastic way to increase your revenue now; however, building your brand equity will ensure that your business grows in the long term. 

Bobby Klinck discovered this secret in 2018 and has been helping solopreneurs learn how to grow their business for the long-term ever since. Listen in to discover how Bobby learned what to focus on to help him grow his business.

You will want to hear this episode if you are interested in…

  • Bobby’s story [1:22]
  • What he learned [13:10]
  • Bobby’s target audience [18:20]
  • Building brand equity and why it is important [20:18]
  • Putting in the time [30:10]
  • The money questions [33:25]

Resources & People Mentioned

Connect with Bobby Klinck 

Connect With Gabe Nelson

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Gabe Nelson Host - Solopreneur Money Podcast

I specialize in advising self-employed professionals and solopreneurs because I’m as excited about my clients’ dreams as they are and always strive to provide realistic and unbiased advice, and straightforward answers.

Back in 2008, I founded Gabe Nelson Financial, Inc. to provide independent, objective financial planning advice to individuals, families, and businesses, specializing in comprehensive financial planning with a holistic financial approach.