1. #857 A Great Bio Makes People Want to Get to Know You. Lorraine Ball 10:59

Many potential customers read your bio to figure out who you are, and what it is going to be like to work with  you.  Danielle Hughes believes you need to give them a sense of who you are as a person instead of a litany of tasks and accomplishments.  That task list  doesn’t help them start the conversation with you or get to know you in any way.

When somebody reads your bio and then meets you or they has a conversation with you. it should be the exact same person. They shouldn’t feel that there’s a disconnect. They shouldn’t feel like the words on the page were stiffer than the person they’re talking to or vice versa right.

The trick is to present genuine self  so that somebody feels like they already know you or they want to know you or they want to ask you a question.

 

Danielle is one of the contributing authors in MORE THAN A FEW WRITTEN WORDS, a collection of essays by some of my favorite guests.  It is available on Amazon 

Lorraine Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com