1. #839 Write Copy that Converts Lorraine Ball 11:11

There are lots of good reasons to create content for your website, social media and email newsletter.  In this episode, Lorraine chats with Louis Dalton about how to write content for a very specific purpose, converting prospects and strangers into customers. 

Content created for this point in your sales process needs to focus on short benefits and results.  People don’t want to wait six months to lose 30 pounds. The are however likely to be excited about losing 5 pounds this week. 

The trick is to think about the short term and long term benefits of your product. The long term benefits are important too, but you need to catch the attention of that prospect with the more immediate payoff.  

Lorraine Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com