#828 – What’s In Your Sales Plan

#828 - What’s In Your Sales Plan Lorraine Ball | Digital Toolbox 1:21

It would be wonderful if you just hung a sign out, opened your doors and customers came. Unfortunately, for most of us that’s not how it works. You don’t accidentally bump into business on a regular basis.

If you want a sustainable business you need to have a sustainable process for your sales. That process includes a standard procedure to generate leads and then screen and identify who’s a good prospect and who’s not. You need to have a process for stepping people through a sales conversation, following up and eventually closing the sale. And finally, after the sale is is important to stay in contact, requesting those testimonials and keeping that conversation going so customers refer you to your next opportunity.

The sales plan is just one element of your overall business plan. Ready to start working on your plan or updated your existing one? Check out our new self-paced Business Map Class.

Lorraine Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com