I enjoyed chatting with Jackson Calame about the importance of having a clear vision for your business. Here are some key takeaways:

1. Vision Beyond Profits: Jackson emphasizes that a business vision should go beyond just making profits. He talks about creating a balance between personal well-being and professional success and highlights his mission to bridge the economic gap between North and South America.

2. Thriving vs. Surviving: Jackson distinguishes between a survival mentality and a thriving mentality. Instead of just reacting to problems, thriving involves focusing on solutions and being your best self to achieve the best results.

3. Power Branding: Becoming a market leader, or a “power brand,” isn’t about being better than others but about being the best version of yourself. Jackson shares the importance of having a strong support system, much like Batman has Alfred, to handle the technical details and allow business owners to focus on their strengths.

4. Tools and Mechanics: He advises entrepreneurs to focus less on the specific tools and more on finding the right experts to help build their brand. It’s about having the right team in place to support and elevate the business.

5. Language and Mindset: The language we use shapes our mindset. Jackson and Lorraine discuss the power of words and how shifting from controlling language to more empowering language can improve Relationships and business outcomes.

If you’ve enjoyed this conversation sign up for a weekly newsletter get links to episodes you might have missed and other resources for your business   https://morethanafewwords.com/avoid-fomo/

Most Recent Episodes

October 3, 2024

#1065 Monitize Your Podcast

I've been podcasting for a long time, but if I had to classify my podcast, it's an enjoyable hobby. However, there are ways to make Money with your podcast, and that's what I talked with Darren Saul...

Listen · 11:00

October 1, 2024

#1064 Your Best Customer | Nick Cavarra | From the Archive

As small business owners, we work so hard to find each client. We nurture them through a sales process and then they sign on the dotted line and we start doing business with them. Often, once we have...

Listen · 20:51

September 29, 2024

#1063 The Marketing Closet

Recently, I had to clean out all of my closets because we were replacing the flooring. The process was interesting because buried deep in those closets were things I hadn't used or thought about in...

Listen · 1:24

Load More Episodes

LORRAINE Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com