EP 116: “Taglines That Stick” Mike & Blaine

What makes you remember a company?  Better yet, what is almost the first thing you think of when someone mentions a company.  A lot of times, it’s their tagline.  That short little phrase just seems to sum up the entire business.  In this episode, Mike and Blaine talk about how hard it is to find the perfect words to connect your brand with the emotions people hold about you.

Thanks to our beer sponsors! Larry Weinstein, Rachel Barnett & Neighbour Pat!  

Featured Beer: @StoneBrewing @hopbutcher

Mike: Stone – Delicious IPA

Blaine: Hop Butcher – Beef Dipped DIPA

Watch on YouTube: https://youtu.be/-74ZeL0cp_0

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Blaine Bertsch Podcaster

Blaine is a co-host on Business, Beer & BS with Mike & Blaine. He's also Co-Founder and CEO at Dryrun, a business cash flow forecasting and modeling software company, and author of "Chronic Cash Flow". Blaine's co-host, Mike Milan, also known as "Cash Flow Mike", is a serial entrepreneur, author and finance coach for business owners and CPAs.