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You’ve built a name, a logo, and a business you’re proud of—so should you trademark it all before someone else does? Or is that just lawyer bait? This week, Mike and Blaine debate whether Small Businesses really need to worry about brand protection, and when it makes sense to spend the Money. From horror stories of stolen names to the legal equivalent of locking your keys in your own trademark, they’ll break down the pros, cons, and the affordable middle ground. If you’ve ever asked, “Is this worth protecting yet?”—this episode is your brand insurance policy.

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Mike: Brouwerij Huyghe – Delirium Noël Belgian Strong Ale

Blaine: Odd Company – Mirage Dark Lager

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Blaine Bertsch Podcaster

Blaine is a co-host on Business, Beer & BS with Mike & Blaine. He's also Co-Founder and CEO at Dryrun, a business cash flow forecasting and modeling software company, and author of "Chronic Cash Flow". Blaine's co-host, Mike Milan, also known as "Cash Flow Mike", is a serial entrepreneur, author and finance coach for business owners and CPAs.